Horizon:
Background

Founded in 2023, Horizon aims to disrupt the camera lens adapter market with its innovative, versatile lens adapter that fits any camera format or brand. This adaptability reflects Horizon's commitment to innovation, allowing photographers and videographers to achieve desired results without equipment compatibility issues.

Reliability is central to Horizon, ensuring trust in meticulously crafted products that meet the expectations of both professionals and amateurs. Focused on quality and user-friendliness, Horizon strives to make superior camera equipment accessible, inviting a wider audience to explore creative possibilities. As it grows, Horizon remains dedicated to setting new standards in the lens adapter industry.

Horizon:
Expand Your Vision

Before Horizon was Horizon, all they had was a product. No name, and no brand to go with it. Their issue was that there was no way to advertise their product or create brand recognition and loyalty. They had big ambitions, looking to stand out in the current market.

The solution that was arrived at was to create a strong brand identity, featuring a memorable logo and colour palette and a range of deliverables including a social media template, packaging design for the adapter, a poster campaign, business cards, and a branding style guide.

The result is a strong, identifiable, and cohesive design that will be rolled out to the public. Aiming to create a loyal customer base and become leaders in the industry.

Horizon Case Study PDF

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