South Gippsland Motorsport
Based in Port Welshpool, South Gippsland Motorsport were looking to establish their team as a dominant force by overhauling their brand identity.
An Aggressive Look
The team were looking to make a statement, they wanted a mascot that would show aggression, purpose, and to show that they weren’t messing around. The brief needed the primary colours unchanged, but the typeface to be reworked, and secondary colours to add flexibility to the brand.
